Iain writes articles and shares stories of his unique perspectives on the industry, work and teams he works with. He also curates and publishes a weekly UX paper to share industry knowledge and support designers inside and outside of the mentoring that he offers.

'The User Experience is ... ' series

Previously published in UX Collective, an independent design publication built to curate and elevate unheard design voices all over the world (ISSN: 2766-5267). This collection of stories earned Iain the 'Top Design Writer' award by Medium, and was regularly read by 7,500 people a week, with many stories being individually read by more than 50,000 people.

Here's the collection with some additional ones to read through, subscription and advert free.

'User Experience is ...' stories

User Experience is ...

User Experience is ... Psychology

User Experience is ... User Research

User Experience is ... Behavioural Economics

User Experience is ... Designing with insight

User Experience is ... Product ownership

User Experience is ... Providing certainty

User Experience is ... Applying ethical design

User Experience is ... User story flow

User Experience is ... Using design frameworks to guide solutions

User Experience is ... Accessible design

User Experience is ... Design Thinking

User Experience is ... Service Design

User Experience is ... Agile Coaching

User Experience is ... Providing value

User Experience is ... Learning not earning

User Experience is ... Lean roadmapping

User Experience is ... using Gestalt theory to improve the experience

User Experience is ... Facilitating

User Experience is ... not being right, but being a little less wrong

User Experience is ... design thinking or just good creative problem solving?

User Experience is … becoming a (design) leader

User Experience is … all about affordances and semiotics

User Experience is ... facilitaiting remote sessions

User Experience is … defining a good product roadmap

User Experience is … a partnership in learning

User Experience is … all about deciding when it’s most valuable to collaborate

User Experience is … influencing product strategy and planning

User Experience is … being forgiving of mistakes

User experience is … for startups and enterprises

User Experience is … inspecting and adapting both UX and Agile

User Experience is ... not having a set formula

Designing enterprise experiences is different to designing experiences for startups

Thoughts around Agile

User Experience is ... Agile Coaching

User Experience is ... providing certainty

User Experience is ... User story flow

Agile solution design, from architecture to experience

User Experience is ... Learning not earning

User Experience is … inspecting and adapting both UX and Agile

Thoughts around Product Ownership

User Experience is ... Product Ownership

What you should own as a product person

User Experience is ... Lean roadmapping

User Experience is … defining a good product roadmap

User Experience is … influencing product strategy and planning

Other thoughts around all things digital

When did we make digital so difficult?

What is UX, what is UI in 2020

7 UX laws so good, they put their names to them!

Taking the opportunity to reset how we work

What we learnt from using a North Star

Pairing, mentoring, coaching and teaching, what's the difference?

Other stories

More stories written by Iain Heath